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Experience

Life of a Miner

XR experience depicting a day-in-the-life of a ASM miner. American consumers exhibit diamond purchasing patterns that trap ASM miners in a loop of exploitation and suffering. Can extended reality experiences alter stage an intervention and alter consumer behavior in a way that liberates those trapped by current mining practices?

The only way to transition to an equitable process is to alter purchasing patterns of diamond buyers. This experiment aims to create a speculative XR experience to show the challenges of the supply chain of diamonds, the power of transparency, and improving the customer experience.

In other words, can getting people to immerse themselves in an XR experience generate high enough levels of empathy that they change their purchasing behavior. Diamonds are an item that is highly personal for people and it can be tough to persuade them to deviate from their purchasing patterns.

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